Company’s history

The history of the company dates back to 1982. Exactly then the platform «Hlebprom No 7» for the production of cream and bakery products was launched in Chelyabinsk. And it was exactly here that the foundation for the future development of the company was laid.

The beginning of activity of the «Uniservis» company. A chain of restaurants is opened in Moscow.

Trading company is established: delivery of products from Poland, Bulgaria, Denmark, Norway, Germany, Sweden, Spain and Thailand. The company occupies a leading position in the supply of crab sticks from Thailand.

The company begins to produce cakes under the brand name «Russkaya Niva», which still exists.

Abroad there was a start of production of frozen and canned seafood and vegetable products under the brand name «Uniservis».

Already in 1996 four of the Chelyabinsk bakery industries manufacturers were merged, and later, in 2000, were restructured to JSC «Hlebprom».

The company won a grant from the Dutch government for the supply of equipment, and the company launched a unique high-tech Dutch line for the cream cakes production of biscuits. At the invitation of the management specialists from Holland and Germany worked at the factory, they helped to install the equipment and train the staff. The range of products by considering both Russian traditions and European food trends has been greatly expanded. Soon after that the production of cream and confectionery products became the main activity of the company.

The company won a grant from the Dutch government for the supply of equipment, and the company launched a unique high-tech Dutch line for the cream cakes production of biscuits. At the invitation of the management specialists from Holland and Germany worked at the factory, they helped to install the equipment and train the staff. The range of products by considering both Russian traditions and European food trends has been greatly expanded. Soon after that the production of cream and confectionery products became the main activity of the company.

In an effort to meet the growing demand of the market and the demand of consumers the construction of a unique high-tech confectionery plant was launched in Noginsk in 2012. The ambitious project, which has no analogues in the country, was implemented in the shortest possible time. In 2014 the first cakes under the brand «Usladov» were released on the new production site and appeared on store shelves.

In response to the consequences of the negative economic situation in our country, a line of cakes under the brand «Moy» was released. The main purpose of the new brand is to offer fresh cakes of good quality at a low price to regions with low purchasing power. A new line of cakes was released at the Noginsk site at an automated plant, due to this it was possible to reduce costs.

The portfolio of premium brands was expanded. So sales of English crackers under the Carr's brand began. Today the company continues its rapid development expanding its presence not only in on the domestic but also in foreign markets.

The grand opening of the modernized production site for the production of crispbreads Dr.Körner was on 27 may 2016 in Yartsevo. As a result of the large-scale technical renovation of the production of crispbreads was equipped with the latest equipment from leading companies of Russia and Europe. This modernization was not completed there, and at the end of 2016 the launch of a new stage of improving the production site started.

July 17, 2017 online store Mirel.ru was transferred to a new platform. Now it is hosted on the domain https://shop.hlebprom.ru/ under a joint umbrella brand of «Hlebprom».

The new platform has advanced functionality: customers can leave feedback, assign ratings to products, use the feedback service and much more.

Since 2017 the company «Hlebprom» becomes the exclusive distributor in Russia of such well-known European brands as «TAGO» and «Jules Destrooper».

In February 2018 the long-awaited novelty "corners" in the category of snacks appeared in the company's portfolio. These are grain chips made only of whole grains. They are a healthier alternative to chips, crackers and rusks. Two grains are used as a basis, they are rice and corn which are perfectly combined together. The product is not fried in oil unlike most potato chips and it does not contain any artificial flavourings, colorants and taste boosters.

In February 2018 «Dr.Körner» has launched a new line of crispbread under the brand «Jr.Korner». There are few alternatives to sweets for children on the market, so we offer the market a new product, it is crispbread for children from 100% whole grain and only natural ingredients. The basis of the crispbread is brown rice which is healthier than familiar to us white rice. The tastes of the product were also chosen not by chance, we have chosen only the most loved by children in the category of baby food and sweets: banana, caramel and apple.

These are donuts with highest quality, represented by a wide range of diverse tastes. The team of lead technologists worked to develop the unique recipe by historic standards and the higher requirement of modern consumers.